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Molecules in Motion: Empowering Scientific Confidence Through 3D Visualization
The Challenge: Beyond 2D Boundaries
Imagine you're a chef who knows which ingredients you need for the next wave of patron orders. Now imagine having those ingredients only being able to see their shadows. That's a similar challenge that scientists face when finding and deciding which antibodies they want to purchase for their experiments. They know precisely what they need for experiments, but conventional 2D representations of molecular structures leave them working with shadows when they need a more realistic 3D view.
Understanding Our Scientists
Now imagine the chef needs to inspect each ingredient under formal lighting before crafting a signature dish. They know the specific flavor they're aiming for but need to evaluate the ingredients explicitly to be confident in their choice. Just as scientists - they know what they need for their experiments, and they need to see their choice in antibodies intimately to make a final, confident selection.
In Brief
Lead product designer (Remote)
Used the Jobs to Be Done framework to define product features
Collaborated with Immersive Technologies to create a 3D gif for a key product call-to-action
Led the definition and alignment of a new 3D viewer showcasing antigen-epitope binding
Understanding the Real Jobs
Since this was a concept we were working with what we needed to understand about what this idea and concept needs to be able to do. So, I thought doing a jobs-to-be-done method was going to get us the results we needed find out how this concept was going to play out.
Core Job Statement
"When I'm searching for the perfect antibody for my research, help me understand exactly how it interacts with its target, so I can make confident decisions that won't waste time or precious research funding."
Let's break down the key jobs our scientists need to get done:
1. The "Show Me Where It Fits" JobWhen: Evaluating antibody candidates I need to: Visualize exactly how an antibody binds to its targetSo I can: Avoid choosing the wrong tool for my experimentCurrent Frustration: "It's like trying to solve a 3D puzzle with a 2D picture"
2. The "Save My Time" JobWhen: Screening multiple antibodies I need to: Quickly compare different binding sitesSo I can: Focus on actual research instead of product selectionCurrent Frustration: "I spend hours trying to piece together information from different sources"
3. The "Make Me Confident" JobWhen: Justifying research decisions I need to: Feel certain about my antibody choiceSo I can: Move forward with experiments confidentlyCurrent Frustration: "There's always this nagging doubt about whether I understood the structure correctly"
4. The "Help Me Share" JobWhen: Collaborating with team members I need to: Easily explain my reasoningSo I can: Get buy-in from colleagues and mentorsCurrent Frustration: "It's hard to point out exactly what I'm seeing to others"
Jobs to be done workflow
Impact & Results
The Jobs to be Done analysis revealed what scientists truly needed: not education, but validation. Like turning on proper lighting in a kitchen, our 3D visualization solution illuminates the exact details scientists need to make confident decisions.
Key Achievements
* Transformed antibody selection from shadows to clear 3D visualization
* Created an intuitive workflow that respects scientists' expertise
* Developed a solution that addresses all four key jobs scientists need to accomplish
Looking Forward
By moving beyond 2D limitations, we're not just showing molecules – we're empowering scientists to make selections with complete confidence, knowing they're seeing exactly what they need to see.